The landscape of higher education has rapidly changed over the last 20 years. Increasing competition over a declining pool of college applicants, decreased state and federal funding, a push to online curriculum and a shift to working adults enrolling as students have created significant challenges to all colleges and universities.
Leaders need to identify new and innovative ways to increase enrollment, drive retention, engage alumni and tap into alternative funding streams like research commercialization. All of this requires revamping business processes and implementing new student-centric, digital-first technology to enable the outcomes all campuses are striving to attain.
Salesforce Education Cloud is designed to meet the needs of today’s colleges and universities. Redpath’s dedicated team of Higher Education consultants help implement and customize your Salesforce solutions to meet the needs of your applicants, students, faculty and staff.
Enrollment is the lifeblood of a university. Providing a prospective student with timely and relevant information with a personal touch can be the difference between significant melt or high matriculation.
As the profile of the students on campus changes, so do their needs and expectations. Student retention and graduation rates are critical to achieving the mission of a university.
Alumni engagement is a vital source of university revenue in modern times. Redpath can show you how to use Salesforce solutions to connect with and grow engagement with alumni, parents, and other donors.
As traditional revenue streams face increasing strain, many universities are turning to corporate partnerships and research commercialization as a strategic initiative to fill the gap.
Community engagement is really about marketing your university to the masses, but using tools to individualize your approach. Redpath can put the ultimate Salesforce tools like email, SMS, chat, and chat bots in your toolbox to deliver the right message to the right person at the right time.
Your Trusted Salesforce Partner in Education
Redpath’s higher education team has vast experience in what makes the industry successful. The higher education team is composed of many former faculty and staff members who understand the complexities of alumni engagement, investing in the community, and the importance of corporate partnerships.
As trusted Premium Salesforce partners with your university, we can help you design, create, and implement the innovative solutions to hit enrollment, retention, and revenue targets while delivering on your mission. Contact us today and schedule a consultation.
Nationally Recognized, Trusted Salesforce Partner
