Industry partnerships, research and innovation are not new to college and university campuses, but over the last decade, they have increasingly become central in strategic plans for university revenue growth. That often means a growing team, increased funding, new business processes and higher demand for impact. These are the ingredients for research and innovation to thrive on campus and in your community; but without the right infrastructure, the investments won’t work.
Salesforce Solutions for Industry Partnerships
With increased funding comes new business processes, whether that is due to a new funding opportunity for startups, an added incubator space or enhanced partnerships with the career services office on campus. Relying on spreadsheets, word documents, or worse, memory, can only take your department so far. Leverage Salesforce solutions to establish sound and repeatable business processes to enable long-term success.
With the right Salesforce implementation, you can manage your processes from start to finish, whether that be managing a technology disclosure for a patent, establishing a partnership with an industry partner or managing a funding program with an industry partner or faculty. With a wealth of experience in corporate partnerships and research and innovation, Redpath’s team can bring best practices to your Salesforce implementation to enable repeated success and growth.
Leverage Sales Cloud to track new funding opportunities, licensure deals and partnerships. With Experience Cloud, give faculty and industry partners a one-stop-shop to submit disclosures, report on funding impact, access entrepreneurs in residence, and monitor departmental participation in research.
Facilitate Growth & Development With a Custom Salesforce Implementation
As your department grows, so does your team. Each individual has their own relationship with your key partners, whether it is industry or faculty on campus. Without a centralized CRM, you can’t see whether a colleague is already engaged with a partner or supporting faculty to patent their disclosure. You may be stepping on each other’s toes or worse, missing strategic opportunities, because no one has the full picture. With Redpath as your Salesforce partner, we can help you leverage Salesforce solutions to track interactions and collaborate strategically with your colleagues.
Increased funding means a demand for increased impact. While you may have a sense for the impact, it is critical that you are able to paint that picture to your funders and board. With Salesforce solutions, quantifying your impact is easy, whether it is measuring year over year growth of funding, jobs created or minority-owned businesses engaged. Leveraging the right Salesforce solutions not only allows you to measure impact, you can assess where your energy is best spent. Measure which events, meetings and campaigns influenced the greatest impact, enabling you to invest resources strategically.
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