Now more than ever, it’s imperative for your college or university to eliminate barriers to the application process and create a positive admissions experience.
Trends show that students are applying to a greater number of institutions than they have in previous years. At the same time, recent economic uncertainty has prompted others to seek full-time employment opportunities rather than heading into the classroom.
In short — your institution has lofty enrollment goals, but competition is fierce and applicant churn is real.
With a professional Salesforce customization from Redpath, you can offer applicants a streamlined, intuitive application process and support recruiters and reviewers to find and admit the right applicants. This all helps you to stand out from the competition and meet your institution’s goals.
Streamlined Applicant Experience
Making your application process as painless as possible is key to moving students from prospect to enrollment.
With Salesforce’s Experience Cloud and Admissions Connect products, you can create a mobile-friendly online applicant portal that displays personalized application checklists and real-time application status updates. You can also integrate chatbots and live chat to give students instant answers to their questions, helping to lessen applicant churn.
These features are a big step toward ensuring that your application process is not only simpler, but accessible to non-traditional students or individuals who are navigating the college application process for the first time.
Collaborative Recruitment & Admissions
Think about your school’s current recruitment and admissions processes: Do they involve multiple systems with siloed data? Are recruiters and admissions staff hindered from collaborating with one another due to cumbersome technology processes?
Salesforce’s Admissions Connect and Experience Cloud products allow you to bring all of your data into one place (and out of a filing cabinet). Get the full picture of an applicant, starting all the way from their initial inquiry to their event attendance to their application materials. Engage staff from multiple departments and even allow non-Salesforce users like faculty or alumni to participate in your application reviews.
Increase staff efficiency even further by using marketing automation tools like Pardot or Marketing Cloud to send automated emails and texts that guide students through the next steps in their processes, whether that’s a deadline reminder or an invitation to an info session.
With the right Salesforce integration from Redpath, your recruitment and admissions staff can focus less on technology inefficiencies and more on finding and admitting the right applicants.
Visibility Into the Applicant Journey
You have a hunch that there are bottlenecks in your application process, but do you know where they are?
With Salesforce’s reports and dashboards, your institution can not only report on inquiry and application numbers, but also identify opportunities to provide additional support or eliminate barriers in the process. These dashboards can even be shared with non-Salesforce users on an automated basis.
As your Salesforce implementation partner, Redpath can help your staff spend less time pulling reports and more time taking action on insights.
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