University of the Pacific (Pacific), a private university in California, had been using Salesforce for years with a managed package designed to support recruitment and admissions. The managed package had limited customizations options, the integrations with the ERP were difficult to manage, and the CRM had become a patchwork of workarounds put into place in order to address system limitations. Users lacked trust in the system and found the page layouts non-conducive to effectively working with students.
As such, Pacific decided to implement a brand new Salesforce org that utilized Education Data Architecture (EDA). This new org was to be used by the graduate school for its recruiting, admissions, and academic advising efforts. Their goal was to lay the foundation for one robust, flexible system that delivers a consistent and quality experience for both users and students.