Elevate Your University’s Marketing Strategy with Salesforce Automation
Gone are the days of impersonal mass emails and outdated websites.
Today’s audience demands more from your university’s marketing and communication efforts.
For higher education institutions, Salesforce Account Engagement (formerly Pardot) and Marketing Cloud offers many benefits. Enhance student recruitment by delivering targeted communications based on prospective students’ interests and behaviors. Improve current student engagement through timely reminders about important deadlines, events, and resources. Strengthen alumni relations with personalized updates and opportunities for involvement. Foster a connected campus community where every interaction feels relevant and valued.
Partner with Redpath’s team of marketing automation experts to refine your university’s automation strategy. Together, we’ll identify the ideal Salesforce solution, implement it, and provide ongoing support to ensure your success. Let us help you leverage technology to create a more connected, engaged, and thriving academic environment.
Meet your audience where they connect with your university
Your university’s communication should be more than just a notification—it should be a valuable resource that your audience eagerly anticipates. With Salesforce marketing automation solutions, you can deliver content that is not only relevant but also timely, tailored to your audience’s behavior and criteria.
Marketing Cloud’s Journey Builder empowers you to craft comprehensive automated journeys that seamlessly integrate emails, SMS messages, push notifications, and more. Meanwhile, Account Engagement’s Engagement Studio harnesses real-time Salesforce data to optimize communications within your automated programs.
By leveraging the right Salesforce customization, you can provide your audience with a centralized hub where they can access the help and resources they need, precisely when they need them.
Maintain a unified brand
Consistency builds trust. With Account Engagement and Marketing Cloud, gone are the days of inconsistent email templates sent from individual staff members’ inboxes.
Create branded templates and share them with relevant teams in order to give email senders flexibility to customize their messages while still maintaining a consistent look and feel.
Gain insight into the messages sent by other teams, and streamline your workflow with Marketing Cloud’s approval functionality, implementing an email approval process effortlessly.
Leverage Salesforce’s real-time reports and dashboards to analyze marketing outcomes, correlating message performance with specific campaigns. Elevate your strategy with Account Engagement’s A/B testing and email send time optimization features, automatically dispatching the most impactful messages at optimal times for each subscriber.
Grow at scale
You might wonder, “How can we manage personalized messaging when our marketing team is already stretched thin?”
With Redpath as your Salesforce implementation partner, we collaborate with your team to pinpoint and prioritize automation opportunities, both immediate and future-focused.
These endeavors not only enhance your audience’s experience but also slash the time your team invests in manual tasks like list management, email template creation, and email scheduling.
Nationally Recognized, Trusted Salesforce Partner
