Tiber Health’s mission is to increase access to quality healthcare education around the world. Tiber is specifically focused on addressing the lack of diversity in healthcare professionals, especially physicians working in underserved communities. Tiber is the parent company of Ponce Health Sciences University (PHSU), which has 15 health education programs, including a LCME accredited medical school.
Through PHSU and a network of university partners, Tiber uses an array of innovative technologies and curricula to create pathways for students to become healthcare professionals that will make positive impacts on their communities. Tiber supports PHSU and the network of university partners in multiple ways; however, Tiber needed a new systematic approach to marketing and communicating with potential students.
Tiber provides inbound marketing support to help students find the program. One way they do this is through a searchable website that connects students with institutions offering pre-medical, post-baccalaureate programs. As a paid profile directory, the site features partner universities wherein students can search for their best school fit and request information about various programs. In return, universities receive qualified leads and access to a diverse pipeline of students.
To increase the number of partner institutions and further enhance the website’s value, Tiber needed a modern marketing strategy built on data.
- Tiber wanted to evolve their marketing tools for identifying prospects, generating leads, and growing university listings on the search site.
- Tiber wanted to standardize reporting related to Marketing, Admissions, and Enrollment across campuses and partners.
- Tiber wanted to better track interactions with prospective and current partners.