Donor Outreach Fastpath

Enhance your donor communications and engagement 

Salesforce Marketing Cloud Account Engagement for

Nonprofit and Education Organizations

Nonprofit and education organizations face unique challenges in engaging donors, alumni, and stakeholders effectively. With limited resources and diverse audiences, personalized and targeted communication is crucial for building lasting connections and driving mission success. Salesforce Marketing Cloud Account Engagement (formerly known as Pardot) provides a powerful solution to address these needs.

The platform allows nonprofits and educational institutions to create personalized, multichannel journeys that resonate with their audiences. By leveraging a unified view of data, organizations can segment and target communications with precision, delivering relevant content that resonates with each individual’s interests and preferences. Additionally, the intuitive journey builder enables teams to design and execute sophisticated campaigns across multiple channels, ensuring a consistent brand experience. Its advanced analytics and reporting capabilities provide deep insights into campaign performance, donor behavior, and engagement metrics, allowing for continuous strategy optimization and impact maximization.

By adopting Salesforce Marketing Cloud Account Engagement, nonprofit and education organizations can automate and streamline their marketing processes, freeing up valuable time and resources for mission-critical activities.

What’s included in the Donor Outreach Fastpath?

In just six weeks, our Donor Outreach Fastpath can help your organization connect effectively with key stakeholders, including donors, alumni, and supporters.

Starting at $8,999 you receive the following:

Marketing Automation Setup

  • Pardot Lightning App configuration

  • 1 Engagement Studio Program Build

  • 2 Dynamic List Creation & Configurations

  • Scoring Model Customization

  • Grading Model Customization for 1 profile

Email and Communication Management

  • 2 Email Template Creation & Configurations
  • Preference Center Branding

Data and User Management

  • Creation and Mapping of 6 Custom Fields
  • User Creation

Reporting and Analytics

  • Standard Dashboard & Reports
  • 2 Automation/Segmentation Rule Configurations

Add-ons

*Pricing varies based on add-ons selected

  • Automation/Segmentation Rule Configuration
  • Business Unit Configuration
  • Custom Field Creation & Mapping
  • Dashboards
  • Data Management
  • Data Cleansing
  • Data Loading of Prospects
  • Dynamic List Creation & Configuration
  • Email Template Creation & Configuration Ridealong/Training

  • Engagement Studio Program Build Ridealong/Training

  • Forms & Form Handlers
  • Integration
  • SMS (e.g., Mogli, Twilio)
  • Webinars (e.g., GoToWebinar)
  • IP Warming Strategy
  • Landing Pages
  • Preference Center – Custom Branding
  • Reports
  • Scoring & Grading Model Ridealong/Training
  • User & System Admin Training & Documentation
  • Website Tracking & Page Actions

Reach your donors where they are at

Enhance your outreach efforts. Our team is ready to discuss how our Donor Outreach Fastpath can benefit your organization.

Check out our other Fastpaths

Data Wellness Fastpath

Integration User Fastpath

Donor Predictor Fastpath

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