Salesforce for the business of higher education.
Redpath helps colleges and universities connect the people, data, workflows, and relationships that drive institutional growth — across advancement, alumni, research, corporate engagement, continuing education, admissions, public media, and tech transfer.
Summit
Salesforce Partner
17+
Years in higher ed
450+
Organizations served
3,000+
Projects delivered
The work is connected. The systems usually are not.
A university relationship rarely belongs to one office. The same person or organization may touch advancement, alumni relations, research, recruiting, continuing education, tech transfer, and public media — but the data often lives in different systems, with different owners and different definitions of success.
That is where Salesforce either becomes the institutional operating layer — or another expensive place to store partial information.
One relationship · many parts of the institution
When every unit has its own version of the relationship, growth slows down.
The cost is rarely one big failure. It is a hundred small ones — revenue that never gets seen, outreach that steps on itself, and a platform people quietly stop trusting.
01
Missed revenue
Gifts, sponsorships, contracts, licensing, memberships, and program enrollments are harder to see when they live in separate systems.
02
Uncoordinated outreach
Different teams can ask the same person or organization for different things — without knowing what else is already in motion.
03
Low trust in the platform
If Salesforce does not reflect how the institution actually works, teams work around it. Then the data gets worse.
Built for the teams that drive institutional growth.
Advancement, admissions, research, continuing education, and more — each has its own people, its own data, and its own definition of success. We build for each of them on one Salesforce foundation, so the institution stops re-explaining itself to its own systems.
Advancement & Alumni
Modernize donor, alumni, and constituent engagement. Unify giving history, relationships, campaigns, stewardship, and next-best actions — without losing the nuance advancement teams rely on.
Continuing Education
Support adult learners, corporate learners, certificate programs, and executive education from inquiry to enrollment to renewal.
Public Media
Connect membership, donor engagement, sponsorship, events, underwriting, and audience relationships in one place.
Recruiting & Admissions
Create clearer journeys for prospects, applicants, families, counselors, and enrollment teams — with data that supports action, not just reporting.
Research Administration
Track sponsored projects, partners, proposals, awards, compliance milestones, and faculty relationships with less manual follow-up.
Tech Transfer
Manage invention disclosures, IP, licensing, startups, industry partners, and commercialization activity with better visibility across the pipeline.
The implementation is not the hard part. Sustained institutional adoption is.
Most Salesforce problems are not caused by bad technology. They are caused by unclear ownership, uneven process maturity, disconnected data, and platforms built faster than teams can absorb them. Redpath helps institutions close that gap — we advise, build, coach, govern, and stay close enough to make Salesforce useful after launch.
The right help for the stage you are in.
FOR DECISIONS THAT MATTER
Advisory.
Roadmaps, architecture, governance, stakeholder alignment, operating models, readiness assessments, and Salesforce strategy.
Explore Advisory →FOR BUILDS THAT LAST
Implementation.
Education Cloud, Experience Cloud, integrations, migrations, workflows, data models, dashboards, automation, and cloud configuration.
Explore Implementation →FOR DATA YOU CAN TRUST
Migrations.
Data cleanup, mapping, validation, and cutover, including Raiser's Edge to Salesforce, so nothing critical is lost in the move.
Explore Migrations →FOR PLATFORMS THAT GROW
Managed Services.
Ongoing optimization, admin support, releases, adoption, reporting, enhancements, and platform stewardship.
Explore Managed Services →Common Redpath engagements
Trusted by institutions doing serious Salesforce work.
FEATURED ENGAGEMENTCredit: Courtesy of Georgia Southern UniversityGeorgia Southern unifies corporate and industry engagement on Salesforce.
A Salesforce-powered platform gives the Office of Business Engagement one centralized, scalable way to manage partnerships across research, innovation, philanthropy, and workforce initiatives.
“This platform strengthens how we manage and grow relationships with our corporate and industry partners.”
A few of the 450+ organizations we've supported
BLUEPRINT · 15 MIN READ
Corporate engagement on Salesforce: the end-to-end blueprint for universities.
How universities move beyond siloed research partnerships to a 360-degree, platform-driven approach to corporate engagement.
Read the article →TRENDS · 8 MIN READ
5 Salesforce trends driving higher-ed partnerships, innovation, and revenue.
How institutions use Salesforce to improve partnership visibility, analytics, AI, and cross-campus coordination.
Read the article →AI · 4 MIN READ
How to start using AI in higher education without overhauling your strategy.
Practical steps to bring AI into your institution today, creating efficiency and better student engagement without a major overhaul.
Read the article →Embedded enough to understand the work. Senior enough to challenge the plan.
We do not disappear into a build room and return with a platform your team cannot sustain. We work alongside your stakeholders, admins, and leaders so the system reflects the operating model — and the operating model is ready for the system.
Advisory before overbuilding. We pressure-test the plan before we build the platform.
Co-delivery with your team. We work alongside your stakeholders, admins, and leaders.
Governance that prevents drift. Structure that keeps the system honest after go-live.
Build Salesforce around how your institution actually grows.
If your higher-ed Salesforce work spans offices, revenue streams, relationships, and systems, Redpath can help you find the clearest path forward.