What is Health Cloud and What Makes it Unique?
Salesforce has cloud solutions for many industries and Health Cloud is one of their newer cloud offerings. Health Cloud is a CRM built specifically to address the needs of the Healthcare & Life Sciences industry. While Salesforce’s Sales and Service Clouds are built to manage relationships with customers, Health Cloud is focused on managing relationships with patients and members. Health Cloud is focused on four healthcare and life sciences disciplines, each with a specific data model and patient engagement processes that function to meet the needs of the specific specialization, which are: #1 — Providers Health Cloud improves the patient ...
4 Easy Salesforce Security Measures to Implement Today
With all of the sophisticated tools available to enhance your Salesforce org’s security — like Shield, Security Center, and vulnerability assessments — it can be easy to overlook the basics. It’s important to conduct regular security reviews, both on a technical level within your Salesforce org and on a policy level with your Center of Excellence. In addition to ongoing security reviews, if you’ve just become the new admin of an org, it’s imperative that you dig into security right away! Older Salesforce orgs may not be taking advantage of the latest and greatest features, and sometimes a well-meaning previous ...
Why healthcare providers need a 360-degree view of patients
The face of patient care is constantly changing, and while healthcare providers are often quick to adopt new technologies and procedures to support that care, many still rely on outdated legacy systems to handle patient data. The result is a missed opportunity to obtain a holistic view of patients and their needs. The answer to removing this challenge can be found in technology. A customer relationship management (CRM) system like Salesforce Health Cloud can integrate with existing healthcare systems, providing staff a comprehensive 360-degree view of the data necessary to best support patient care. And research shows many across the healthcare industry are starting ...
Why CRM is Important for Medical Device Manufacturers
Many medical device manufacturing companies begin as small start-ups and grow exponentially. During that rapid growth period, the focus is on their manufacturing process – improvements for more consistency, higher quality, and meeting ever-changing regulations. Often for start-ups, a full-blown CRM solution just isn’t practical given priorities and funding challenges. The recommended rule is before you think you need a CRM solution, you should begin planning for one. Here’s why you need to start planning for a CRM solution and how it will help your Medical Device Manufacturing business grow: Lead Management ...
Path to Success: What’s In It For Me?
You may have questions on customer relationship and data management, marketing automation, and how best to implement software to drive results for your organization. Thinking about getting an integrated CRM? Already have Salesforce? Not sure what’s right for you? You’ve come to the right place. At Redpath, we are passionate about working with organizations to help you simplify, transform, and accelerate your digital transformation journey no matter where you’re starting. If you’re experiencing inefficiencies with delivering value to your customers or feel that you’re behind the curve with regard to your technology usage, simply implementing a new piece of ...
Using Salesforce to meet the demands of your healthcare business
Building and maintaining a successful healthcare business is a tall order. Relationships are key but how do you grow relationships with your patients when virtual care is becoming more common? In addition, how do you ensure your care team embraces an evolving telemedicine care modality and find joy in their work? The answers to these questions are broad, but one way to best serve your patients and employees is by using a holistic and integrated technology platform like Salesforce. Salesforce brings a complete patient and member view and intelligent care collaboration for providers delivering customized care plans while ensuring privacy. ...
4 questions for healthcare organization before implementing CRM
At Redpath we’re seeing more and more healthcare companies adopting CRM technologies every day and realizing the very real value these systems offer. We’re also fielding questions from companies that tried their own self-implementation and were left with a system that hasn’t lived up to their expectations. That’s why we’re using our blog today to help you get your relationship with your Salesforce CRM off on the right foot. Ask yourself these four questions and your implementation will benefit from the added direction. 1. Who’s on your team? In some ways a CRM system is like a new medical device — ...
How can your CRM system make your marketing team more agile?
Agility: That’s the name of the game in business today. And you know what? It’s the name of the game in healthcare, and any industry restricted by regulation as well. Patients have more options than ever before — including digital and telemedicine solutions — and more ways to research those options than a generation ago. And as your potential customers begin their research, you have to ask yourself: What are they learning about you? A good marketing campaign can help ensure customers see your company in the proper light, but if you’re not running your marketing efforts through a CRM ...
Adding healthcare to our capabilities
We want to prove to the healthcare and life sciences industry that security and agility are not mutually exclusive. We believe CRM can play an important role in helping individual teams leverage their data, speed up productivity, and provide deeper analytics. Our team of consultants have made healthcare a core capability of Redpath. In the last couple of years, we've observed many organizations in the healthcare and life sciences world come face to face with many technical challenges with implementing cloud technology. Traditionally, providers, payers, and other related companies have used on-premise solutions. Introducing cloud technology has created the need for ...
Simplified healthcare solutions through Salesforce Health Cloud
In healthcare the chance for a positive outcome improves dramatically when you have all the facts. In principle that sounds simple, right? Yet in many cases healthcare professionals are left wanting more because acquiring all of the data they need is seemingly impossible. "Seemingly" is the keyword here, but we'll come back to that in a moment. As technology has developed, healthcare teams have utilized it to gather data — swarms and swarms of data. Systems are overflowing with patient data arriving from medical devices, records, patient responses and even wearables. Different channels delivering information to different locations. The potential ...
