Salesforce has cloud solutions for many industries and Health Cloud is one of their newer cloud offerings. Health Cloud is a CRM built specifically to address the needs of the Healthcare & Life Sciences industry. While Salesforce’s Sales and Service Clouds are built to manage relationships with customers, Health Cloud is focused on managing relationships with patients and members.
Health Cloud is focused on four healthcare and life sciences disciplines, each with a specific data model and patient engagement processes that function to meet the needs of the specific specialization, which are:
#1 — Providers
Health Cloud improves the patient experience for providers by gathering data from siloed systems into a single platform, enabling a centralized collaboration environment for care teams, patients, and facilities. Clinicians and staff can view health records, care plans, and communication preferences to coordinate care and create an optimal experience for their patients while improving operational efficiencies.
#2 — Payers
Members want a streamlined, personalized experience from payers, accessible at any time on any device and communication matching their defined preferences. With Health Cloud, payers can build trust, improve efficiency, and drive better member engagement with a single CRM as the source of truth throughout the member’s care coordination journey. Payers can also schedule personalized member communications encouraging healthy behavior — like reminders about preventative care — that can keep members engaged.
#3 — Medical Technology
As the fast-paced medical device industry continues to evolve, sales reps need to stay ahead of the competition with a better view of their customers. The Health Cloud CRM platform integrates data from multiple sources to present a unified view of the customer shared end-to-end throughout the entire sales and service life cycle. This centralized platform view allows sales reps to access service history information to more effectively anticipate and respond to customer needs.
#4 — Pharmaceuticals
Pharmaceutical companies must continue to drive innovation while working within the constraints of drug pricing and reimbursement pressure from payers. The Health Cloud CRM platform connects existing siloed systems to unify provider, patient, and partner information. The speed of innovation increases when everyone is working with the same information, reducing redundancy, complexity, and inefficiency.
Choosing the data model that’s right for you will ensure that you can take advantage of the new industry-specific functionality that is available with regular Salesforce releases. Salesforce Health Cloud solutions integrate with existing Salesforce CRM solutions to provide a robust solution for managing your business from end-to-end.
Thinking about a CRM solution for your healthcare or life sciences business but unsure about what you need or if you’re ready for it? Redpath can help! Connect with our Healthcare and Life Sciences team to learn more.
With the rapid evolution of technology, Salesforce solutions are ever-changing and improving features. Contact our team for up-to-date information.