If you work at a nonprofit organization, you know all about doing more with less. When the economy is down, you don’t have the luxury of scaling back for a while, because that is when your mission in your community becomes most critical!
Salesforce.com is the industry leader in cloud based enterprise information and relationship management systems, known as CRMs. It is used by more than 100,000 businesses worldwide to drive many types of business processes.
You might be wondering what a nonprofit organization needs with a tool that sounds like it is all about “sales”. The truth is that the name is a little misleading, and even in the for-profit sector, salesforce.com is an extremely flexible, multi-purpose CRM: it is used to manage not only sales, but marketing, customers service, and the list goes on. For nonprofits, salesforce.com has developed the “Nonprofit Starter Pack,” which is a free package that gets you started with functionality that suits the nonprofit world. With a few additional Apps and customizations, you could soon be managing many of the facets of your organization in one place!
The power of a tool like Salesforce.com is undeniable, but without the Salesforce.com Foundation, it would be out of reach for most nonprofits. Founded in the year 2000, the Foundation is committed to supporting organizations that “make the world a better place.” To that end, the Salesforce.com Foundation donates ten free user licenses to nonprofit and Higher Education organizations.
At this time, more than 16,000 such organizations are using these free licenses to achieve their mission. Some that you have heard of are the American Red Cross, Goodwill, and Teach for America.
It is safe to assume that Non Profits in your area are using Salesforce.com to drive their processes. There might even be a local User Group that you could attend to learn more about how your peers in the Non Profit sector are leveraging the power of the Cloud. If you are in the Twin Cities area, contact Cloudy at Redpath and he can tell you when the next local User Group is meeting! If you are in other areas of the country, Cloudy might be able to guide you to your local resources.