Why should I be interested in Marketing Automation?
Marketing automation is a critical component to building a healthy revenue engine:
- use digital automation tools to amplify your marketing message
- measure what revenue you get for your marketing dollar
What are typical features of a Marketing Automation solution?
- Web site analytics (A/B and multivariate landing page testing)
- Email Marketing
- Social media marketing
- Website Marketing
- Customer Relationship Management (CRM) database integration
- Content marketing
- Lead generation
- Lead nurturing
- Sales team alerts
- Lead scoring
What does the Marketing Automation market look like?
The marketing automation marketplace is highly fragmented and is in a period of consolidation with niche vendors being acquired by the bigger players. For instance Pardot was acquired by ExactTarget, and then ExactTarget was acquired by Salesforce.com. Eloqua was acquired by Oracle . Some of the independent vendors are Silverpop, Hubspot, and Marketo to name a few. With all of these changes it is helpful to have an experienced partner to help you navigate.
Who can I talk to see if Marketing Automation is for me?
We will do a 1 hour complimentary, no obligation assessment for you.