What is Marketing Automation?

Why should I be interested in Marketing Automation?

Marketing automation is a critical component to building a healthy revenue engine:

  • use digital automation tools to amplify your marketing message
  • measure what revenue you get for your marketing dollar

What are typical features of a Marketing Automation solution?

  • Web site analytics (A/B and multivariate landing page testing)
  • Email Marketing
  • Social media marketing
  • Website Marketing
  • Customer Relationship Management (CRM) database integration
  • Content marketing
  • Lead generation
  • Lead nurturing
  • Sales team alerts
  • Lead scoring

What does the Marketing Automation market look like?

The marketing automation marketplace is highly fragmented and is in a period of consolidation with niche vendors being acquired by the bigger players. For instance Pardot was acquired by ExactTarget, and then ExactTarget was acquired by Salesforce.com. Eloqua was acquired by Oracle . Some of the independent vendors are Silverpop, Hubspot, and Marketo to name a few. With all of these changes it is helpful to have an experienced partner to help you navigate.

Who can I talk to see if Marketing Automation is for me?

We will do a 1 hour complimentary, no obligation assessment for you.

 

With the rapid evolution of technology, Salesforce solutions are ever-changing and improving features. Contact our team for up-to-date information.

Published On: June 26, 2013

About the Author: Redpath Team

Our team at Redpath is a unique group of talented professionals who are passionate about leveraging Salesforce to help businesses simplify, accelerate, and transform what’s possible for their future.

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