Donor stewardship made easy with marketing automation
"Dear %%firstname%%" In the past, email personalization meant simply inserting a contact's first name with a merge field into your email greeting, and crossing your fingers that your data was ...
New e-book: Expanding donor management with Salesforce and engagement marketing
Thank You. You send this message to your donors after every interaction, and it’s one of the most important things a nonprofit can do. Donors, after all, are your lifeblood. ...
How Salesforce Improves Fundraising for Public Broadcasters
At a time when government funding seems to continually rest on a knife’s edge, public media stations need to raise money effectively to continue their mission. But social media and ...
New e-book on Growing Public Media Reach with Salesforce
The mission of public media is as ambitious as it is challenging. Public broadcasters are required to both reach and engage each local, state, and national audience effectively and efficiently. And ...
Cloudy’s Chalkboard: Tracking the stars in your salesforce universe – Part 2
Last week we started creating a complex dashboard table that could help a nonprofit keep tabs on its most important donors. We created the report that will be the ...
Cloudy’s Chalkboard: Tracking the stars in your salesforce universe – Part 1
Who are your STAR clients? Are any of those relationships at risk? If you are using salesforce.com CRM, you understand the idea of Customer Relationship Management: you want to ...
