The mission of public media is as ambitious as it is challenging. Public broadcasters are required to both reach and engage each local, state, and national audience effectively and efficiently. And as streaming media, podcasts and hyper-tailored content and programming increase, public broadcast media is challenged to not only keep up but to also elevate the conversation.
To effectively manage program membership and
audience relationships in today’s market requires
the comprehensive, adaptable solutions of a CRM
system like Salesforce.
In Redpath’s latest e-book, you’ll learn how Salesforce supports public broadcasters in their mission and gain practical knowledge to help transform your public media organization to fully engage listeners, viewers, and donors.
This e-book will cover:
- Challenges and opportunities of audience engagement
- Top 4 ways Salesforce helps transform audience engagement
- Considerations and strategies for successfully bringing Salesforce into your operation
The market has changed and there’s never been a better time to make comprehensive improvements to your station through Salesforce. Your audience is waiting.
Download Transforming Audience Engagement in Public Media to learn more about how Salesforce can boost fundraising efforts for your public media organization.