Sales Enablement – Does it drive performance?
If you imagine an outside Sales Rep to be like a soldier, then all things being equal the better equipped soldier is more likely to succeed. Sales Enablement is equipping a Sales Rep with the tools for success. So what tools could a Sales Rep benefit from?
Marketing Tools
- White Papers
- Product Videos
- Date Sheets
- Customer Success Stories
- Company Flyer
- Qualified Leads
Pre-Sales Tools
- First Call Presentations
- Social Profile of contact
- 360 Degree view of the contact
- Discovery Questions
- Common objections & how to respond
- Branded communication templates
Sales Tools
- Opportunity qualification checklists (SCOTSMAN or BANT)
- Sales Methodology
- Product Price books
- Quote generator
- Contracts
- Everything managed in a single mobile enabled CRM
Equipping a Sales Rep with great tools can only improve their chance of success.
With the rapid evolution of technology, Salesforce solutions are ever-changing and improving features. Contact our team for up-to-date information.
About the Author: Paul Selway
Paul is the president and co-founder of Redpath. He works with prospects and customers to help them imagine their future with a Salesforce solution. He was born in England and hails from the Redpath clan in Scotland.
