Cloudy Presents
Our website and blog are clean, professional, and informative. So what is missing?
Our website and blog appear to be written by a technical person, for technical people. But many of our current and potential customers are not technical people (that is why they might hire us!).
To someone without a technical background, the Website is boring, and thick with webs of technical jargon. It is easy to get lost and confused. The Blogs contain a lot of information, but they are more likely to be scanned than read. (This is useful for customers who DO want to just scan for the keywords they are looking for, or see complete specs relating to the blog topic without reading a long article)
The website is also impersonal. The visitor is invited to Contact Us, but has no way of knowing who they are contacting, which is not very inviting.
What is missing is small simple bites
that salesforce newbies can understand and will find interesting.
Also missing is the personal connection. We are essentially selling ourselves and our time. Customers like to see what they might be signing up to buy.
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About the Author: Redpath Team
Our team at Redpath is a unique group of talented professionals who are passionate about leveraging Salesforce to help businesses simplify, accelerate, and transform what’s possible for their future.
