Marketing Cloud Account Engagement (formerly Pardot)

Marketing Cloud Account Engagement (formerly Pardot) helps your marketing team generate more high-quality leads so your sales team can close more deals, faster. Marketing Cloud Account Engagement allows you to engage buyers, close deals and grow relationships. Marketing Cloud Account Engagement aligns sales and marketing teams in one place to build personalized customer journeys based on a prospect’s interactions. With Marketing Cloud Account Engagement, you have a complete view of your campaign performance so you can easily adjust your campaigns for optimal results.

Primary features and capabilities:

Lightning Email Builder

Create, edit and send personalized emails that deliver the right message to the right audience

Customized Lead Capture and Progressive Profiling

Gather the data you need while building out prospect data over time

Engagement History

Provide reps with the engagement journey they need to tailor conversations

Lead Scoring

Prioritize the leads that are most likely to convert to sales

Real-Time Alerts

Inform your seales team of prospect activity so they can engage at the right time

Reporting and Dashboards

Get a full view of your campaigns and understand where your best leads come from

How Can Redpath Help?

If you already have a cloud implementation, we can optimize it for your current needs. If you’re looking to add additional Clouds, we can determine the right add-on for your organization. If you are new to Salesforce solutions, we can ensure you have a smooth implementation to get you up and running.

For an initial no-cost consultation to see if a Salesforce solution with Redpath is right for you, please contact us.