Category: Redpath Blog

Adapting to Change: The Crucial Role of Data in Nonprofit Resilience

The ever-changing nonprofit landscape makes nonprofit impact even more challenging than ever. Data can play an extremely useful role in determining what an organization's next move should be. In a recent NXUnite Panel, Redpath’s Senior Consultant, Stephanie King, delved into the transformative power of data in nonprofit decision-making. Join us as we explore the insights Stephanie shared on leveraging data to drive programmatic effectiveness, enhancing fundraising efforts, and building a holistic understanding of impact. In a world inundated with information, it's crucial to recognize that data, by itself, is not a magic wand. Instead, it becomes a potent force when ...

Managing Foundation Finances with Technology: 3 Top Tips

It’s no mystery that charitable contributions are central to your organization’s ability to make an impact. After all, foundations are responsible for 21% of total nonprofit giving, or an estimated $105.21 billion, meaning your monetary support has a significant impact on nonprofits’ funding. But your foundation must have the resources to give charitably, making financial management a crucial part of fulfilling your mission. As technology changes the world of fundraising, there are more tools at your disposal now than ever before to effectively handle your budget. In this guide, we’ll explore three tips for managing your foundation’s finances with technology: Monitor ...

AI for Good: Preconfigured AI Predictions for Free with Einstein for Nonprofits

Artificial Intelligence algorithms of various kinds are embedded in almost all of our daily technology interactions. The shopping suggestions that you see on Facebook and Amazon are constantly learning about you and your preferences. That’s why the products you see listed are often uniquely interesting to you. The auto-complete suggestions in your texting app makes smart guesses based not only on its knowledge of language in general, but from what it has learned about you and how you write. The list goes on - I quickly generated a comprehensive list that included these examples by asking ChatGPT, “What are ...

Raiser’s Edge vs Salesforce: 7 Reasons Nonprofits Switch

Raiser’s Edge and Salesforce are two of the top CRM platforms for nonprofits, but did you know that over 54,000 organizations have found that Salesforce is the better choice?  If your nonprofit is considering switching to Salesforce or just evaluating your options for a comprehensive database, look no further. This guide will walk you through everything you need to know to make your decision, including: What are the Differences Between Raiser’s Edge and Salesforce? Raiser’s Edge vs Salesforce: Pros and Cons Top Reasons Nonprofits Switch from Raiser’s Edge to Salesforce What to Know Before Switching to Salesforce Your organization’s CRM is ...

Redpath Consulting Group adds new Senior Director focused on growth and expanding Salesforce relationships

MINNEAPOLIS, MN  - November 6, 2023 - Redpath Consulting Group (Redpath) has named Chad Dorshorst as Senior Director for Go-To-Market and Alliance Strategy effective August 21, 2023. Dorhorst will have accountability for driving Redpath’s overall Go-To-Market and Alliances strategy by maintaining key relationships at Salesforce, supporting sales team members by aligning the Go-To-Market strategy with key Salesforce initiatives, and ensuring Redpath is recognized as a top tier partner that delivers high quality value and service. Dorhorst will report to Chief Executive Officer, James Smale. This new Senior Director role will be responsible for substantially increasing Redpath’s capabilities to grow ...

Driving Higher Ed Donor Engagement: 3 Creative Strategies

From 2021 to 2022, donor retention rates in the education sector dropped from 46% to 32%. For colleges and universities, this sharp decline in retained donors can be frustrating, especially because acquiring new, first-time donors to replace those lost can cost you more in time and resources. Fortunately, there are strategies within your control that will help you retain more donors. Taking deliberate steps to engage existing supporters in your fundraisers keeps them involved and aware of your goals and progress, motivating them to continue supporting your efforts. Depending on your goals and the engagement strategies you’re already using, you ...

3 Ways Technology is Reshaping Healthcare Operations

Organizations stand on the precipice of an exhilarating paradigm shift in healthcare data, thanks to the groundbreaking innovations and cultural normalization of large language models (LLMs). In the coming months—rather than years—healthcare will experience significant tectonic shifts in the challenges it faces. This shift is driven by a new wave of technology-driven renaissance that enhances our ability to make rapid, informed decisions and distills  wealth of data into valuable insights.  Emerging technologies are here to provide the lifeline that healthcare needs to combat the significant staff burnout resulting from the post-COVID period, offering faster and smarter decision-making that turns ...

What to know about Salesforce Education Cloud: Guide & FAQ

Schools and higher education institutions handle data from thousands of students across multiple departments—and they can’t afford for this data to be siloed. To give students the best educational experience possible and ensure you’re addressing their needs, you need a unified software solution that gives faculty and staff easy access to the full picture. Salesforce Education Cloud offers all of these benefits and more. If you’re on the fence about whether to invest in Education Cloud or just want more information about its capabilities, you’re in the right place. In this guide, we’ll cover the following: What is Salesforce Education ...

You’ve implemented Marketing Cloud, but are you using it to its fullest potential?

The amount of features and functionality included with Marketing Cloud can make even the most experienced admin’s head spin. Many times, nonprofit organizations, colleges and universities are using Marketing Cloud, but they aren’t leveraging all of its tools to their fullest potential.  One of the tools we routinely see underutilized is the Journeys feature, which enables marketers to automate their messages to their supporters and make sure they are targeting those who are genuinely interested in their content.  Setting up a fully fledged marketing automation Journey can seem like a daunting task, so much so that many people don’t ...

5 Higher Education Fundraising Trends to Be Aware of in 2023

Charitable giving to higher education institutions has recently been on the rise, increasing by 12.5% in the last fiscal year to a whopping $59.5 billion. Is your institution prepared to make the most of current fundraising opportunities? If you feel like your university’s fundraising efforts could use a refresh, it can be helpful to analyze recent fundraising trends to identify and fill gaps in your strategies. Major developments in fundraising technology mean that the virtual environment is more important now than ever for building and sustaining donor relationships. Let’s review five higher education fundraising trends to keep in mind when developing your ...