Category: Video

  • Expert Live Panel: Building Your CRM Strategy – On-Demand Video

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    Path to Success Expert Panel: Building Your CRM Strategy

    About this Event Whether you use an integrated platform like Salesforce or a series of spreadsheets, every organization should have a strategy behind their CRM system. That's why Redpath created the Path to Success, a methodology that aligns your technology roadmap with your business or organization's vision and mission. In this live panel discussion, ...

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    019: Migrating to Lightning Now

    Listen to Stephanie King, Salesforce Consultant from Redpath talk about why now is the perfect time to migrate to Lightning. Part 1 Part 2  

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    018: Sales Enablement

    Listen to JJ Thoele, Interactive Marketing Manager from Cambria talk about aligning sales with marketing and building enablement tools for sales.   Part 1 Part 2 Part 3

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    017: How do you manage your marketing budget?

    Hear from Vanessa Engelmann, Marketing Coordinator from SUCCESS Computer Consulting talk about managing marketing budgets, overcoming budget barriers, and getting the most out of your marketing budget.   Part 1 Part 2 Part 3

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    016: Marketing Automation For the Rest of Us

    Hear from Vanessa Ruiz, Marketing Automation Consultant at Redpath discuss with Eric Lehnen about marketing automation and a few things to consider before pursuing the path to marketing automation such as data, strategy, and content. 

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    015: Driving value from marketing content

    Hear from Amanda Isaacson, Sr. Marketing Automation Consultant at Redpath, Karie Daudt, VP of Marketing at Insite Software discuss with Eric Lehnen about the value of marketing content for inbound and outbound marketing for an organization. Part 1 Part 2 Part 3 

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    014: Nonprofits and CRM

    Listen to Nick Lindberg and Eric Lehnen talk about how CRM can help Nonprofits, Foundations, and Higher Education organizations. Part 1 Part 2 Part 3 Part 4

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    Driving results through leadership and, of course, your CRM

    If you’re a frequent reader of this blog then you know we take CRM systems pretty seriously. To us your CRM is more than just a tool; it’s your business in a nutshell, the record of all your successes and your … let’s call them learning opportunities. Your CRM is your company’s lifeblood, and because ...

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    How to qualify leads and demand generation

    When it comes to your prospects, not all leads are created equal. Quality leads are hot-ticket items your sales team can’t wait to follow up on while unqualified leads are a waste of your team's time at best. At worst, continuing contact with an unqualified lead could actually cause the lead to experience a negative ...

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