Donor stewardship made easy with marketing automation
"Dear %%firstname%%" In the past, email personalization meant simply inserting a contact's first name with a merge field into your email greeting, and crossing your fingers that your data was ...
Personalization With Salesforce For Fun & Profit
As companies search for a more personal connection to boost customer response, CRM solutions such as Salesforce house a treasure trove of data to meet ...
Getting personal with Pardot: How to boost your business with empathy and personalization
Custom marketing is successful marketing, yet many companies take a generic approach to their email campaigns. Learn how to market with empathy and authentic humanity ...
