Sales Enablement – Does it drive performance?

If you imagine an outside Sales Rep to be like a soldier, then all things being equal the better equipped soldier is more likely to succeed. Sales Enablement is equipping a Sales Rep with the tools for success. So what tools could a Sales Rep benefit from?

Marketing Tools
  • White Papers
  • Product Videos
  • Date Sheets
  • Customer Success Stories
  • Company Flyer
  • Qualified Leads
Pre-Sales Tools
  • First Call Presentations
  • Social Profile of contact
  • 360 Degree view of the contact
  • Discovery Questions
  • Common objections & how to respond
  • Branded communication templates
Sales Tools
  • Opportunity qualification checklists (SCOTSMAN or BANT)
  • Sales Methodology
  • Product Price books
  • Quote generator
  • Contracts
  • Everything managed in a single mobile enabled CRM

Equipping a Sales Rep with great tools can only improve their chance of success.

With the rapid evolution of technology, Salesforce solutions are ever-changing and improving features. Contact our team for up-to-date information.

Published On: November 11, 2012

About the Author: Paul Selway

Paul is the president and co-founder of Redpath. He works with prospects and customers to help them imagine their future with a Salesforce solution. He was born in England and hails from the Redpath clan in Scotland.

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