Cloud Trends

Why do I say this?

  • The customer now rules. The social revolution has introduced an entire new world of cloud based communities. Social networks like Yelp, LinkedIn, Twitter, Google+ and Facebook that have gained new authority. The collective voice of the customer has become loud and can no longer be silenced.
  • Speed is the new currency of business. Companies that are able to scale and pivot their business model and supporting systems are better able to capitalize on market shifts. Typical technology infrastructures built on traditional servers tend to be slower to change and scale. Companies that utilize cloud based infrastructure, platforms and software are often able to scale and adapt much faster.
  • Billions of products are being connected. Product companies are now able to interact with their customers in whole new ways. They are able to personalize one-to-one connections on a massive scale. The cloud is enabling a whole new world of customer engagement.
  • The whole world has accessible supercomputers. The cloud is delivered massive computing power to mobile devices. There is a entire planet of apps exploding before our very eyes. It now possible to run your entire business from your phone with no servers.
  • Over 90% of the worlds data has been created in the last 2 years. All of this is creating a sea of data unlike anything we have seen. With cloud based analytics the companies that harness that data to get actionable insights will outperform their competitors.
  • You can build deeper and more meaningful customer relationships. With cloud based CRMs you can connect your customer data and get a full 360 degree view. You can offer effortless service experiences and better targeted marketing. You can accelerate sales cycles and bring the business processes to your customer, partners and employees. You can engage your customers, partners and employees in vibrant communities.
  • Collaboration is now possible regardless of team location or device. The cloud has accelerated what is possible in team based collaboration. You can rapidly share knowledge and align teams across your entire ecosystem.

 

With the rapid evolution of technology, Salesforce solutions are ever-changing and improving features. Contact our team for up-to-date information.

Published On: October 17, 2014

About the Author: Paul Selway

Paul is the president and co-founder of Redpath. He works with prospects and customers to help them imagine their future with a Salesforce solution. He was born in England and hails from the Redpath clan in Scotland.