3 Insights From Donor Data that Unlock New Opportunities
Did you know that every interaction your nonprofit has with supporters produces an extremely valuable asset? That asset is data. Your donor data contains the blueprints needed to identify advantageous opportunities, pinpoint donors’ giving motivations, and create targeted communications. And while the technology you implement to collect, store, and analyze data is key, so is understanding the importance and value of this information. To give you this helpful context, we’ve compiled some donor data basics and the areas and insights you should focus on first. Donor Data Basics Importance of Donor Data Analyzing information about your supporters ...
What Makes Redpath, Redpath: A Partnership Model Driven by Outcomes
At Redpath, we believe our greatest strength lies not just in our team's impressive credentials but in their unwavering motivation. What truly sets us apart is the dedication our team brings to the table, driven by a deep alignment with the missions and visions of the nonprofit and higher education organizations we support. Our team is made up of individuals who have come from the industries we serve. They have chosen to work with colleges, universities, and nonprofits because they are passionate about making a positive impact on their communities. That same passion fuels their work at Redpath. We ...
Highlights from the Salesforce Winter ’25 Release: What You Need to Know
As the seasons shift, so too does Salesforce, with the Winter ’25 release bringing a wealth of exciting features and updates. Whether you're wrapping up your fall projects or preparing for the year ahead, this release is packed with innovations designed to help you succeed. Let’s explore the key updates, expertly presented in our latest webinar by Salesforce professionals Sandra Peterson and Ian Cook., and how they’re shaping the future for nonprofit and education organizations alike. Embracing Change: Winter ’25’s Exciting Features Like the changing of the seasons, Salesforce is continuously evolving, and Winter ’25 is packed ...
3 Strategies for Creating Compelling Nonprofit Website Copy
When you think about designing a great nonprofit website, what comes to mind? Maybe you picture a striking yet sleek design with eye-catching visuals, smooth-as-butter navigation, or robust donation tools. While the look and functionality of your website are important to your marketing and engagement goals, the message it shares is also essential. That’s where the copy, or text, on your website comes into play. What you say and how you say it matters, whether you’re working to save an endangered species in the Amazon Rainforest or tackle food insecurity in your local area. In this guide, we’ll explore ...
Important Update for Salesforce Users: Action Required for Microsoft Exchange Online Integration
On October 1st, Salesforce announced that customers using Microsoft Exchange Online must take specific actions regarding their Salesforce organizations to maintain seamless access to M365 integrations. If your company relies on on-premises environments, there’s no need for concern. As Microsoft moves forward with its Secure Future Initiative, it will be deprecating certain legacy features that will affect the Salesforce Outlook Integration in the months ahead. To help you navigate these changes, Salesforce has provided a comprehensive Knowledge Base article detailing the necessary steps. Additionally, you can review Microsoft’s documentation for more insights on timelines and required actions. Key ...
10 Grant Writing Tips & Tools for Sustained Success
Grant writing brings many benefits to nonprofits: reliable funding, new connections, sharpened skills, and generally elevated fundraising and operations. To succeed over the long run, though, you need the right tools and strategies. Jumping into grant writing with little preparation is a recipe for stress and confusion. Thankfully, it’s a learnable process. There are tons of tried-and-true best practices and tools that grant writing teams of all sizes rely on every day. If you already regularly seek and win grants, how sustained are your efforts? Is it a recurring priority or an ad hoc project that you undertake when ...
Crafting a Blueprint for Education Cloud: A Strategic Guide for Higher Education Leaders
For higher education institutions to find success, leveraging cutting-edge technology solutions is crucial. Salesforce Education Cloud stands out as a powerful tool for enhancing institutional operations and student experiences. To fully leverage this tool, higher education leaders and decision-makers need a well-structured blueprint that aligns with their institution's unique needs. This guide will walk you through crafting an effective blueprint, focusing on outcomes, priorities, needs assessment, evaluation, and the critical role of data. Understanding the Blueprint for Education Cloud A blueprint serves as a strategic plan that outlines how Education Cloud will be implemented to ...
Exploring Salesforce Nonprofit Cloud’s New Fundraising Features: Gift Commitments and Gift Transactions
Salesforce Nonprofit Cloud (NPC) takes a significant step forward from Nonprofit Success Pack (NPSP) by introducing powerful new features to streamline nonprofit operations. At the core of NPC’s enhanced fundraising capabilities are two key innovations: Gift Commitments and Gift Transactions. These features refine how nonprofits manage and record donations within Salesforce, offering improved clarity and functionality compared to NPSP’s Opportunity-based approach. Let’s explore how Gift Commitments and Gift Transactions work and how they relate to Opportunities in NPC. What are Gift Commitments? Gift Commitments are records that represent a donor’s pledge to contribute to your organization. They ...
4 Smart Ways To Keep Alumni Engaged in Your School’s Work
As an alumni relations officer, you know alumni engagement involves more than just sending an annual newsletter. It requires innovative opportunities for meaningful interaction, participation, and contributions that fit into alumni’s current lives. To spark creativity, we’ll explore smart strategies that build upon the basics of alumni management best practices. Each idea relies heavily on a strong higher education tech stack for staying organized and finding the insights you need to unlock the full potential of your alumni network. Experiment with these ideas to ensure your alumni remain active contributors to your institution. Send eCards on special occasions ...
How to Infuse Data into Your Major Donor Cultivation Plans
It takes more than a single request or a generic outreach plan to secure major gifts. Before you try to solicit a major donation for your nonprofit, you need to strategically build relationships with prospects that inspire trust, excitement, and belief in your organization. Building these relationships requires time, thought, and plenty of data. In this guide, we’ll explain how to create major donor cultivation plans infused with accurate, actionable data to help you succeed. With the right data at your fingertips, you can tailor your outreach efforts to each prospect and boost the chances of securing major gifts. ...
