Category: Redcast

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    019: Migrating to Lightning Now

    Listen to Stephanie King, Salesforce Consultant from Redpath talk about why now is the perfect time to migrate to Lightning. Part 1 Part 2  

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    018: Sales Enablement

    Listen to JJ Thoele, Interactive Marketing Manager from Cambria talk about aligning sales with marketing and building enablement tools for sales.   Part 1 Part 2 Part 3

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    017: How do you manage your marketing budget?

    Hear from Vanessa Engelmann, Marketing Coordinator from SUCCESS Computer Consulting talk about managing marketing budgets, overcoming budget barriers, and getting the most out of your marketing budget.   Part 1 Part 2 Part 3

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    016: Marketing Automation For the Rest of Us

    Hear from Vanessa Ruiz, Marketing Automation Consultant at Redpath discuss with Eric Lehnen about marketing automation and a few things to consider before pursuing the path to marketing automation such as data, strategy, and content. 

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    015: Driving value from marketing content

    Hear from Amanda Isaacson, Sr. Marketing Automation Consultant at Redpath, Karie Daudt, VP of Marketing at Insite Software discuss with Eric Lehnen about the value of marketing content for inbound and outbound marketing for an organization. Part 1 Part 2 Part 3 

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    014: Nonprofits and CRM

    Listen to Nick Lindberg and Eric Lehnen talk about how CRM can help Nonprofits, Foundations, and Higher Education organizations. Part 1 Part 2 Part 3 Part 4

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    013: Determining your Marketing Strategy

    Hear from Marketing Strategy expert Stan Sobocinski speak with Eric Lehnen about building a superior marketing strategy through segmenting, targeting, positioning, and branding. https://www.youtube.com/watch?v=7Zo5ZQnURoQ

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    012: What is Salesforce Lightning?

    Eric Lehnen and Nick Lindberg discuss why and how to transition to Salesforce Lightning as well as the recent changes that make Salesforce Lightning more powerful. https://www.youtube.com/watch?v=76ejcf72beI

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    011: How to do more with FormAssembly

    How to use FormAssembly for sales, marketing, nonprofits, event management, and more.

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    010: Account Based Marketing

    The advantages and strategies behind "flipping the funnel" to increase lead generation. https://www.youtube.com/watch?v=FfqqhkLxUVw

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