New e-book: Expanding donor management with Salesforce and engagement marketing

Thank You. You send this message to your donors after every interaction, and it’s one of the most important things a nonprofit can do. Donors, after all, are your lifeblood. Without their support and commitment, most nonprofits would struggle to exist.

Yet while saying thank you is essential, it is a reactionary strategy at a time that demands a proactive approach. According to the National Center for Charitable Statistics, there are nearly 1.6 million nonprofits in the United States, all striving to be noticed and supported by would-be donors. Standing out and effectively managing donors amid so many competing nonprofits requires a proactive approach fueled by the power of marketing automation.

Redpath’s latest e-book shares helpful tips to guide your donor management with Salesforce and Pardot marketing automation. Learn how to leverage these tools to keep your organization’s mission top of mind among your most important constituents, all while saving time for both your team and donors.

This e-book covers:

• CRM tools to help you collect data and understand your donor base
• Best practices for automating donor engagements with Pardot
• Tips on how to obtain 360-degree visibility to your donor management

Download e-book: Expanding your Donor Management with Salesforce and Engagement Marketing >>