Empower Your Nonprofit with Salesforce Marketing Cloud
Elevate your nonprofit’s outreach and engagement efforts to new heights with a cutting-edge CRM solution. Today’s donors demand more than generic emails and outdated websites. They crave real-time updates, personalized messages, and seamless access to information – all on their mobile devices.
Enter Salesforce Marketing Cloud and Account Engagement (formerly Pardot). These powerhouse marketing automation tools empower nonprofits to transcend traditional email blasts and embrace dynamic, multi-channel communication tailored to individual constituents.
At Redpath, we specialize in partnering with nonprofits to craft effective marketing automation strategies. From pinpointing the ideal Salesforce solution to seamless implementation and ongoing support, our team of experts is dedicated to helping you maximize your impact and connect with your supporters like never before.
Meet your audience where they connect with your organization
Your communication can and should be a valuable resource for your audience, not a notification to be ignored.
Salesforce marketing automation solutions give you the ability to deliver content that is relevant and timely based on audience behavior or criteria, rather than simply waiting for a prescribed time period, as you might in a traditional drip program.
Marketing Cloud’s Journey Builder allows you to combine emails, SMS messages, push notifications and more within one automated journey. Account Engagement’s Engagement Studio seamlessly combines real-time Salesforce data with Account Engagement messages to optimize communications within an automated program.
The right Salesforce customization provides your audience with a one-stop shop to get the help and resources they need, when they need them.
Maintain a unified brand
Consistency builds trust. With Account Engagement and Marketing Cloud, gone are the days of inconsistent email templates sent from individual staff members’ inboxes.
Create branded templates and share them with relevant teams in order to give email senders flexibility to customize their messages while still maintaining a consistent look and feel.
Get visibility into which messages other teams are sending, and even implement an email approval process with Marketing Cloud’s approval functionality.
Use Salesforce’s real-time reports and dashboards to analyze marketing results and tie message performance back to specific campaigns. Go a step further with Account Engagement’s A/B testing and email send time optimization functionality, which allows you to automatically send the most effective messages at the best times for individual subscribers.
Grow at scale
You may be thinking, “Personalized messaging for individual constituents sounds great, but our marketing and communications team is already stretched thin. How could we possibly implement a robust marketing automation tool?”
With Redpath as your Salesforce implementation partners, we will work with your team to identify and prioritize opportunities for automation now and in the future.
These efforts will not only improve your audience experience, but ultimately reduce the time your team spends on manual processes like pulling and importing lists from other systems, creating email templates and scheduling emails.
Nationally Recognized, Trusted Salesforce Partner
