Category: Nonprofit

If you’re an experienced nonprofit professional, you know that accurate donor data is critical to successful fundraising campaigns. Understanding your audience’s behavior and preferences can help you communicate with them more effectively, choose more effective fundraising methods, and achieve more ambitious campaign goals. For campaigns that depend on large gifts, prospect research is necessary for thorough donor data collection. Rather than simply learning about your supporters in the aggregate, you’ll need to get to know each potential donor individually so you can create a tailored strategy to get them to make a significant contribution. In this guide, we’ll review ...

As you create your nonprofit’s fundraising plan for the year, you’re bound to set goals for major giving. Whether these goals involve identifying new major gift prospects or upgrading current donors, prospect research—researching individuals’ capacity, affinity, and propensity to give a major gift—will help you reach them. The insights you glean from prospect research will guide your relationship-building efforts and eventual solicitation. But if you’re new to prospect research, the process can feel overwhelming. That’s why we’ve compiled four basic strategies to help you and your team get started. Evaluate your resources and choose an approach According ...

Imagine trying to manage hundreds of charitable funds, coordinate multiple grant programs, and maintain meaningful relationships with donors—all while relying on a system that doesn’t adapt to your growing needs, with data scattered across external spreadsheets and disconnected platforms. For many community foundations, this challenge is all too familiar. Yet, these organizations are the backbone of local philanthropy, driving initiatives that strengthen communities. As expectations for efficiency, donor engagement, and measurable impact grow, the need for better tools has never been more urgent. Cloud computing offers a transformative solution. Platforms like Salesforce Nonprofit Cloud enable foundations to adopt a ...

In 2023, individual giving decreased by 2.4% when adjusted for inflation. To combat this decline, nonprofits, universities, and other charitable organizations need to optimize the fundraising experience and offer a multitude of engaging giving opportunities. While many nonprofits are expanding their donation options by incorporating recurring giving, legacy giving, matching gifts, and non-cash donations into their fundraising strategies, you can also fortify your existing campaigns or initiatives by adding a product fundraiser. A product fundraiser involves selling a product to your supporters in exchange for donations. As your organization generates more revenue, your donors get something in return for ...

For nonprofits, building meaningful connections with donors and stakeholders can be the difference between growing and shrinking. Equally important is having the tools to support every facet of your nonprofit’s mission, including program delivery and constituent engagement. Salesforce Nonprofit Cloud provides features like Relationships, Events, and Timelines to give nonprofits a clear  view of their stakeholders. These tools help fundraising teams personalize outreach, strengthen donor connections, and improve campaign results while supporting broader efforts like program delivery and volunteer management. This blog post will explore how these tools can support your nonprofit’s work – helping your organization improve donor ...

Many nonprofits use a mix of tools: an event management software here, a spreadsheet there, a communications tool somewhere else. Each of these point solutions may solve a specific problem, but together they create an incomplete, siloed picture of your organization’s operations and impact. This blog explores why maintaining these data silos costs nonprofits much more than they might think and how consolidating systems can unlock new opportunities to drive lasting change. Why point solutions fall short for nonprofits Using point solutions to address specific needs is a common occurance. These tools are attractive because they’re often ...