How to Add a Product Fundraiser to Your Existing Campaign
In 2023, individual giving decreased by 2.4% when adjusted for inflation. To combat this decline, nonprofits, universities, and other charitable organizations need to optimize the fundraising experience and offer a multitude of engaging giving opportunities. While many nonprofits are expanding their donation options by incorporating recurring giving, legacy giving, matching gifts, and non-cash donations into their fundraising strategies, you can also fortify your existing campaigns or initiatives by adding a product fundraiser. A product fundraiser involves selling a product to your supporters in exchange for donations. As your organization generates more revenue, your donors get something in return for ...
Building Stronger Connections: Using Relationships, Events, and Timelines in Salesforce Nonprofit Cloud
For nonprofits, building meaningful connections with donors and stakeholders can be the difference between growing and shrinking. Equally important is having the tools to support every facet of your nonprofit’s mission, including program delivery and constituent engagement. Salesforce Nonprofit Cloud provides features like Relationships, Events, and Timelines to give nonprofits a clear view of their stakeholders. These tools help fundraising teams personalize outreach, strengthen donor connections, and improve campaign results while supporting broader efforts like program delivery and volunteer management. This blog post will explore how these tools can support your nonprofit’s work – helping your organization improve donor ...
From Fragmented to Focused: How Nonprofits Can Break Down Data Silos to Drive Real Impact
Many nonprofits use a mix of tools: an event management software here, a spreadsheet there, a communications tool somewhere else. Each of these point solutions may solve a specific problem, but together they create an incomplete, siloed picture of your organization’s operations and impact. This blog explores why maintaining these data silos costs nonprofits much more than they might think and how consolidating systems can unlock new opportunities to drive lasting change. Why point solutions fall short for nonprofits Using point solutions to address specific needs is a common occurance. These tools are attractive because they’re often ...
6 Higher Ed Fundraising Stats to Shape Your 2025 Strategy
As a higher education fundraising professional, it can be easy to feel isolated from other universities and institutions. When you’re entrenched in planning campaigns, researching donors, and fostering supporter relationships, you may lose sight of the outside factors impacting your work. However, engaging with sector-wide trends and opportunities is essential to improving your university’s fundraising outcomes. As you develop your strategic plan for 2025, remember to assess external trends and circumstances in the higher ed fundraising sector that offer your institution both challenges and opportunities. To help you get started, we’ve compiled six essential higher-ed fundraising trends and statistics ...
Optimizing Campaign Success with Outreach Source Codes in Salesforce’s Nonprofit Cloud
Nonprofits rely on well-executed campaigns to drive donations and increase constituent engagement. With the introduction of Outreach Source Codes in Salesforce Fundraising in the new Nonprofit Cloud, organizations can now track, measure, and optimize the effectiveness of individual appeals within their campaigns across multiple outreach methods. This new feature enhances Salesforce's native campaign functionality, empowering nonprofits to precisely attribute donations to specific outreach efforts. As part of the broader nonprofit digital transformation, Outreach Source Codes represent a significant advancement in constituent relationship management and integrated fundraising solutions. Whether the appeal is through mass mailings, online ads, or events, Outreach ...
3 Insights From Donor Data that Unlock New Opportunities
Did you know that every interaction your nonprofit has with supporters produces an extremely valuable asset? That asset is data. Your donor data contains the blueprints needed to identify advantageous opportunities, pinpoint donors’ giving motivations, and create targeted communications. And while the technology you implement to collect, store, and analyze data is key, so is understanding the importance and value of this information. To give you this helpful context, we’ve compiled some donor data basics and the areas and insights you should focus on first. Donor Data Basics Importance of Donor Data Analyzing information about your supporters ...
What Makes Redpath, Redpath: A Partnership Model Driven by Outcomes
At Redpath, we believe our greatest strength lies not just in our team's impressive credentials but in their unwavering motivation. What truly sets us apart is the dedication our team brings to the table, driven by a deep alignment with the missions and visions of the nonprofit and higher education organizations we support. Our team is made up of individuals who have come from the industries we serve. They have chosen to work with colleges, universities, and nonprofits because they are passionate about making a positive impact on their communities. That same passion fuels their work at Redpath. We ...
Highlights from the Salesforce Winter ’25 Release: What You Need to Know
As the seasons shift, so too does Salesforce, with the Winter ’25 release bringing a wealth of exciting features and updates. Whether you're wrapping up your fall projects or preparing for the year ahead, this release is packed with innovations designed to help you succeed. Let’s explore the key updates, expertly presented in our latest webinar by Salesforce professionals Sandra Peterson and Ian Cook., and how they’re shaping the future for nonprofit and education organizations alike. Embracing Change: Winter ’25’s Exciting Features Like the changing of the seasons, Salesforce is continuously evolving, and Winter ’25 is packed ...
3 Strategies for Creating Compelling Nonprofit Website Copy
When you think about designing a great nonprofit website, what comes to mind? Maybe you picture a striking yet sleek design with eye-catching visuals, smooth-as-butter navigation, or robust donation tools. While the look and functionality of your website are important to your marketing and engagement goals, the message it shares is also essential. That’s where the copy, or text, on your website comes into play. What you say and how you say it matters, whether you’re working to save an endangered species in the Amazon Rainforest or tackle food insecurity in your local area. In this guide, we’ll explore ...
10 Grant Writing Tips & Tools for Sustained Success
Grant writing brings many benefits to nonprofits: reliable funding, new connections, sharpened skills, and generally elevated fundraising and operations. To succeed over the long run, though, you need the right tools and strategies. Jumping into grant writing with little preparation is a recipe for stress and confusion. Thankfully, it’s a learnable process. There are tons of tried-and-true best practices and tools that grant writing teams of all sizes rely on every day. If you already regularly seek and win grants, how sustained are your efforts? Is it a recurring priority or an ad hoc project that you undertake when ...
