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Category: Higher Ed

Set yourself up for Education Cloud’s Digital Transformation – Part 1 of 2

The benefits of Salesforce’s Education Cloud for your higher education institution can be considerable. Achieving them, however, isn’t as simple as implementing the Education Data Architecture (EDA) and moving forward. Whether you're already on your way down your Education Cloud path and you're looking to improve or you're just getting started, consider this blog your springboard to maximizing the solution's capacity for your institution. You can make adjustments within your organization to make sure your existing — or newly implemented — Education Cloud implementation is operating as effectively as possible by focusing on a few key objectives. In this ...

7 Steps to Getting the Most From the 2021 Salesforce Education Summit

Salesforce’s first-ever Education Summit (formerly Higher Education Summit) in 2012 was my first professional conference in my career. The presentations showed me what was possible on the Salesforce platform and I learned how collaborative the Higher Ed industry is while meeting peers between sessions. In 2020, we had to adjust to virtual conferences and we all learned that it takes a different approach from an in-person event to fully benefit from the content. Now we sit in front of our screens all day and have mastered the art of jumping between virtual meetings, chats, webinars - and for some ...

Driving Research & Innovation with Salesforce

The University at Buffalo Business and Entrepreneur Partnerships (BEP) office connects academia, industry, and entrepreneurs to collaborate on R&D, commercialize new technology and provide access to talent pipelines. The team builds public-private partnerships that support new discoveries and market opportunities that positively impact society. THE SUCCESS SYNOPSIS  The University at Buffalo’s BEP team members have embraced the new Salesforce org and it has become part of day-to-day operations. Adoption is growing each day as they see the focus shift from training and population of data to managing programs, tracking activities, and reporting.  BEP’s team of users has increased from 20 ...

How to make the switch to Salesforce’s Education Data Architecture

You’ve learned about the benefits of using Salesforce’s Education Data Architecture (EDA) at your university (Part One here), and you’ve decided to make the switch. Now what? Here are four steps you should take at the beginning of the EDA implementation process:  Step 1: Identify your university’s CRM strategy Whether you currently use Salesforce or you’re making the switch from another CRM, take the time before embarking on your implementation project to assess your university’s CRM strategy. Questions to consider include: Do you want a shared CRM across campus? Or will the CRM be used for one college or ...

Your University’s CRM Needs Salesforce’s Education Data Architecture

Salesforce’s Education Data Architecture (EDA) is the foundation of Education Cloud. Rather than pairing your Salesforce org with a managed package or creating your own custom object framework, EDA provides an out-of-the-box data model that can be tailored to your university’s specific needs. In addition to preconfigured objects, EDA also comes with its own set of standard automations designed to streamline your university’s CRM processes and maintain data integrity. Think of EDA as a layer on top of your Salesforce org that automatically makes the CRM structure more relevant to your institution: Source: Salesforce EDA gives your institution ...

Meeting the needs of students and higher education with Salesforce

Today, higher education faces challenges unlike any before. Fewer high school graduates, increased job prospects and a weaker international student recruitment pipeline has resulted in declining enrollment at most institutions. The decline in tuition revenue is further compounded by a decrease in state and federal funding towards higher education. Furthermore, the rise of the non-traditional students and online learning has changed how higher education needs to engage and recruit its students. And while the model changes, the expectations students place on institutions continue to climb. Serving today's students requires a new approach Research from Salesforce’s Connected Student Report shows ...