How to make the switch to Salesforce’s Education Data Architecture
You’ve learned about the benefits of using Salesforce’s Education Data Architecture (EDA) at your university (Part One here), and you’ve decided to make the switch. Now what? Here are four steps you should take at the beginning of the EDA implementation process: Step 1: Identify your university’s CRM strategy Whether you currently use Salesforce or you’re making the switch from another CRM, take the time before embarking on your implementation project to assess your university’s CRM strategy. Questions to consider include: Do you want a shared CRM across campus? Or will the CRM be used for one college or ...
Your University’s CRM Needs Salesforce’s Education Data Architecture
Salesforce’s Education Data Architecture (EDA) is the foundation of Education Cloud. Rather than pairing your Salesforce org with a managed package or creating your own custom object framework, EDA provides an out-of-the-box data model that can be tailored to your university’s specific needs. In addition to preconfigured objects, EDA also comes with its own set of standard automations designed to streamline your university’s CRM processes and maintain data integrity. Think of EDA as a layer on top of your Salesforce org that automatically makes the CRM structure more relevant to your institution: Source: Salesforce EDA gives your institution ...
Meeting the needs of students and higher education with Salesforce
Today, higher education faces challenges unlike any before. Fewer high school graduates, increased job prospects and a weaker international student recruitment pipeline has resulted in declining enrollment at most institutions. The decline in tuition revenue is further compounded by a decrease in state and federal funding towards higher education. Furthermore, the rise of the non-traditional students and online learning has changed how higher education needs to engage and recruit its students. And while the model changes, the expectations students place on institutions continue to climb. Serving today's students requires a new approach Research from Salesforce’s Connected Student Report shows ...
