Combining Online and Offline Data for Higher Ed Marketing
As a higher education marketing professional, you likely launch campaigns targeted at prospective students and families, current students, alumni, donors, sponsors, and community partners. No matter who you’re trying to reach, your audience members are complex individuals with their own interests and preferences. They interact with your institution in various ways, generating both online and offline data for your team to analyze. Your success as a marketer depends on combining these data points to get a comprehensive view of your audience and target them appropriately. That way, you can address their pain points, personalize your messages, and build stronger ...
Modernize your Recruitment and Admissions with Cloud Technology
Educational organizations are adopting cloud-based platforms to simplify their recruitment and admissions processes and improve the overall experience for students. By using centralized tools, institutions can reduce inefficiencies, connect systems, and manage applicant interactions more effectively. This post explores how cloud platforms like Salesforce can help streamline these efforts and address long-standing challenges in the field. The Challenges in Traditional Recruiting and Admissions Traditional methods of recruiting and managing admissions come with a set of common issues that can hinder productivity and impact the quality of communication with prospective students: Time-Consuming Processes: Paper-based workflows or disconnected digital ...
8 Key Considerations for Selecting a Corporate Partnership and Industry Engagement Platform in Higher Education
The right Corporate Partnership and Industry Engagement platform can be a transformative tool for higher education institutions. It empowers institutions to enhance corporate partnerships, drive innovation, streamline operations, and foster impactful relationships with external partners. Here are eight critical considerations for selecting the right Customer Relationship Management (CRM) system for your institution: 01. Unified Partner Relationship Management In higher education, relationships with corporate and industry partners span multiple touchpoints—research collaborations, corporate partnerships, funding opportunities, and more. A CRM system like Salesforce allows institutions to track every interaction across the organization, ensuring seamless communication and actionable insights. Prioritize ...
Higher Ed Dreamin’: Lessons in Boundary Busting and Data Clean-Up from Salesforce Trailblazers
Attending the recent virtual Higher Ed Dreamin conference gave us, two new Redpath consultants, invaluable insights into the evolving power of Salesforce within higher education. From breaking down barriers to fostering organizational unity, and tackling duplicate data woes, this event was an eye-opener. Below, we share two key sessions that resonated with us and the takeaways we’re excited to bring back to Redpath. Breaking Barriers with Cloud Power - Keynote by Dr. Carrie Marcinkevage, Penn State University In her keynote, Dr. Marcinkevage, also known as Dr. CRM, shared insights on using CRM to dissolve silos within higher ...
6 Higher Ed Fundraising Stats to Shape Your 2025 Strategy
As a higher education fundraising professional, it can be easy to feel isolated from other universities and institutions. When you’re entrenched in planning campaigns, researching donors, and fostering supporter relationships, you may lose sight of the outside factors impacting your work. However, engaging with sector-wide trends and opportunities is essential to improving your university’s fundraising outcomes. As you develop your strategic plan for 2025, remember to assess external trends and circumstances in the higher ed fundraising sector that offer your institution both challenges and opportunities. To help you get started, we’ve compiled six essential higher-ed fundraising trends and statistics ...
Optimizing Campaign Success with Outreach Source Codes in Salesforce’s Nonprofit Cloud
Nonprofits rely on well-executed campaigns to drive donations and increase constituent engagement. With the introduction of Outreach Source Codes in Salesforce Fundraising in the new Nonprofit Cloud, organizations can now track, measure, and optimize the effectiveness of individual appeals within their campaigns across multiple outreach methods. This new feature enhances Salesforce's native campaign functionality, empowering nonprofits to precisely attribute donations to specific outreach efforts. As part of the broader nonprofit digital transformation, Outreach Source Codes represent a significant advancement in constituent relationship management and integrated fundraising solutions. Whether the appeal is through mass mailings, online ads, or events, Outreach ...
3 Insights From Donor Data that Unlock New Opportunities
Did you know that every interaction your nonprofit has with supporters produces an extremely valuable asset? That asset is data. Your donor data contains the blueprints needed to identify advantageous opportunities, pinpoint donors’ giving motivations, and create targeted communications. And while the technology you implement to collect, store, and analyze data is key, so is understanding the importance and value of this information. To give you this helpful context, we’ve compiled some donor data basics and the areas and insights you should focus on first. Donor Data Basics Importance of Donor Data Analyzing information about your supporters ...
What Makes Redpath, Redpath: A Partnership Model Driven by Outcomes
At Redpath, we believe our greatest strength lies not just in our team's impressive credentials but in their unwavering motivation. What truly sets us apart is the dedication our team brings to the table, driven by a deep alignment with the missions and visions of the nonprofit and higher education organizations we support. Our team is made up of individuals who have come from the industries we serve. They have chosen to work with colleges, universities, and nonprofits because they are passionate about making a positive impact on their communities. That same passion fuels their work at Redpath. We ...
Highlights from the Salesforce Winter ’25 Release: What You Need to Know
As the seasons shift, so too does Salesforce, with the Winter ’25 release bringing a wealth of exciting features and updates. Whether you're wrapping up your fall projects or preparing for the year ahead, this release is packed with innovations designed to help you succeed. Let’s explore the key updates, expertly presented in our latest webinar by Salesforce professionals Sandra Peterson and Ian Cook., and how they’re shaping the future for nonprofit and education organizations alike. Embracing Change: Winter ’25’s Exciting Features Like the changing of the seasons, Salesforce is continuously evolving, and Winter ’25 is packed ...
Crafting a Blueprint for Education Cloud: A Strategic Guide for Higher Education Leaders
For higher education institutions to find success, leveraging cutting-edge technology solutions is crucial. Salesforce Education Cloud stands out as a powerful tool for enhancing institutional operations and student experiences. To fully leverage this tool, higher education leaders and decision-makers need a well-structured blueprint that aligns with their institution's unique needs. This guide will walk you through crafting an effective blueprint, focusing on outcomes, priorities, needs assessment, evaluation, and the critical role of data. Understanding the Blueprint for Education Cloud A blueprint serves as a strategic plan that outlines how Education Cloud will be implemented to ...
