Higher Ed Dreamin’: Lessons in Boundary Busting and Data Clean-Up from Salesforce Trailblazers
Attending the recent virtual Higher Ed Dreamin conference gave us, two new Redpath consultants, invaluable insights into the evolving power of Salesforce within higher education. From breaking down barriers to fostering organizational unity, and tackling duplicate data woes, this event was an eye-opener. Below, we share two key sessions that resonated with us and the takeaways we’re excited to bring back to Redpath. Breaking Barriers with Cloud Power - Keynote by Dr. Carrie Marcinkevage, Penn State University In her keynote, Dr. Marcinkevage, also known as Dr. CRM, shared insights on using CRM to dissolve silos within higher ...
6 Higher Ed Fundraising Stats to Shape Your 2025 Strategy
As a higher education fundraising professional, it can be easy to feel isolated from other universities and institutions. When you’re entrenched in planning campaigns, researching donors, and fostering supporter relationships, you may lose sight of the outside factors impacting your work. However, engaging with sector-wide trends and opportunities is essential to improving your university’s fundraising outcomes. As you develop your strategic plan for 2025, remember to assess external trends and circumstances in the higher ed fundraising sector that offer your institution both challenges and opportunities. To help you get started, we’ve compiled six essential higher-ed fundraising trends and statistics ...
Optimizing Campaign Success with Outreach Source Codes in Salesforce’s Nonprofit Cloud
Nonprofits rely on well-executed campaigns to drive donations and increase constituent engagement. With the introduction of Outreach Source Codes in Salesforce Fundraising in the new Nonprofit Cloud, organizations can now track, measure, and optimize the effectiveness of individual appeals within their campaigns across multiple outreach methods. This new feature enhances Salesforce's native campaign functionality, empowering nonprofits to precisely attribute donations to specific outreach efforts. As part of the broader nonprofit digital transformation, Outreach Source Codes represent a significant advancement in constituent relationship management and integrated fundraising solutions. Whether the appeal is through mass mailings, online ads, or events, Outreach ...
3 Insights From Donor Data that Unlock New Opportunities
Did you know that every interaction your nonprofit has with supporters produces an extremely valuable asset? That asset is data. Your donor data contains the blueprints needed to identify advantageous opportunities, pinpoint donors’ giving motivations, and create targeted communications. And while the technology you implement to collect, store, and analyze data is key, so is understanding the importance and value of this information. To give you this helpful context, we’ve compiled some donor data basics and the areas and insights you should focus on first. Donor Data Basics Importance of Donor Data Analyzing information about your supporters ...
What Makes Redpath, Redpath: A Partnership Model Driven by Outcomes
At Redpath, we believe our greatest strength lies not just in our team's impressive credentials but in their unwavering motivation. What truly sets us apart is the dedication our team brings to the table, driven by a deep alignment with the missions and visions of the nonprofit and higher education organizations we support. Our team is made up of individuals who have come from the industries we serve. They have chosen to work with colleges, universities, and nonprofits because they are passionate about making a positive impact on their communities. That same passion fuels their work at Redpath. We ...
Highlights from the Salesforce Winter ’25 Release: What You Need to Know
As the seasons shift, so too does Salesforce, with the Winter ’25 release bringing a wealth of exciting features and updates. Whether you're wrapping up your fall projects or preparing for the year ahead, this release is packed with innovations designed to help you succeed. Let’s explore the key updates, expertly presented in our latest webinar by Salesforce professionals Sandra Peterson and Ian Cook., and how they’re shaping the future for nonprofit and education organizations alike. Embracing Change: Winter ’25’s Exciting Features Like the changing of the seasons, Salesforce is continuously evolving, and Winter ’25 is packed ...
Crafting a Blueprint for Education Cloud: A Strategic Guide for Higher Education Leaders
For higher education institutions to find success, leveraging cutting-edge technology solutions is crucial. Salesforce Education Cloud stands out as a powerful tool for enhancing institutional operations and student experiences. To fully leverage this tool, higher education leaders and decision-makers need a well-structured blueprint that aligns with their institution's unique needs. This guide will walk you through crafting an effective blueprint, focusing on outcomes, priorities, needs assessment, evaluation, and the critical role of data. Understanding the Blueprint for Education Cloud A blueprint serves as a strategic plan that outlines how Education Cloud will be implemented to ...
4 Smart Ways To Keep Alumni Engaged in Your School’s Work
As an alumni relations officer, you know alumni engagement involves more than just sending an annual newsletter. It requires innovative opportunities for meaningful interaction, participation, and contributions that fit into alumni’s current lives. To spark creativity, we’ll explore smart strategies that build upon the basics of alumni management best practices. Each idea relies heavily on a strong higher education tech stack for staying organized and finding the insights you need to unlock the full potential of your alumni network. Experiment with these ideas to ensure your alumni remain active contributors to your institution. Send eCards on special occasions ...
Dreamforce Sessions for Higher Education
Dreamforce is coming…Dreamforce is coming! If you haven’t had a chance to look into the offerings specific to Education cloud, Salesforce and Redpath have got you covered. Salesforce+ is offering live streams and recorded sessions from Dreamforce 2024. Sign up for Dreamforce on Salesforce+ to get free access to Education specific and other Salesforce content. Now you're ready to register for the Education cloud sessions that are live streamed and see the recorded sessions as they become available. Here’s a list of some Education sessions you may want to attend! Education Cloud at Dreamforce 2024 - Live Stream! ...
Building a Holistic Private School Fundraising Strategy
Private and independent schools are complex, highly diverse organizations. So are their fundraising needs. Between dealing with overhead costs, launching new student programs, and making capacity investments, there’s always something that needs support. Schools have to be incredibly adaptive and responsive to sustain growth over time. For educational institutions, a holistic fundraising strategy will work best to help you reach your goals. Why? And how can you begin improving your current fundraising practices to support your school in the long run? Let’s take a look. How Private School Fundraising Works What stands out about private schools’ funding ...
