The New Dream Team: Using Content and Technology to Align Sales & Marketing
According to Gleanster, a whopping 90 percent of marketers say that lack of sales and marketing alignment keeps them from reaching their marketing objectives. Clearly, breaking down this departmental silo is critical to the success of every marketing and sales team. In this session, we’ll talk about how to approach real alignment conversations and strategies, how content can serve as your equalizer, and how technology can accelerate the impact of a better relationship between sales and marketing.
Meet the panel
Eric Lehnen (moderator)
Eric is the Marketing Lead at Redpath Consulting Group and is a 6 time certified Salesforce and marketing automation consultant. As a consultant, he has designed marketing and sales strategies for numerous clients and leads the “Twin Cities Marketers Anonymous” group – a local meet up for marketers to learn from each other. Prior to joining Redpath he co-authored the bestselling book “Shout in the Right Direction.” His book is designed to help small businesses discover and implement digital marketing strategies without stifling the business.
Scott Severson is the president of Brandpoint, a leading content marketing agency, and has worked in digital marketing for more than 15 years. He has a wealth of experience in consumer marketing, brand building and management, and draws on this expertise to help Brandpoint’s clients create successful marketing strategies that get results.
Billy Cripe is a transformation marketing executive who focuses on data-driven business development and creating new addressable markets. Having spent his entire career in the B2B technology space, he was the VP of Global Marketing at Fidelis Cybersecurity. Prior to Fidelis he was the CMO of Field Nation – a freelance management platform focusing on the on-site technician space – where he grew the organization over 300% in 3 years. Billy is a published author of 2 books on collaboration and is working on his third covering the topic of disruption marketing.
Amanda is a Sr. Marketing Automation Consultant at Redpath with over 13 years experience building effective and efficient demand generation strategies that drive business growth and customer loyalty. She has worked with a number of large organizations such as Cargill, Lifetouch, MPR News. She has a background working with many of the popular marketing automation platforms and developing solutions for Healthcare, Private Equity, Retail, and Nonprofits.