Understanding your sales forecast in Salesforce
Imagine you’re in a sailboat in the middle of the ocean and your boat has no rudder. The rest of your boat may be in tip-top shape, but without this ...
Before you automate your marketing, read this!
Let me begin by saying that automated marketing is a remarkable thing. As a marketer and a consultant myself, the ability to step away from a computer and watch leads generate ...
Marketing Automation: How to Nurture Leads Episode 4
The main purpose of marketing automation is to automate the touches necessary to A) keep your company top of mind with a prospect with personalized content when the sales/marketing teams ...
Marketing Automation: Pardot + Gmail Episode 3
If you are familiar with the way that Salesforce for Outlook works, the Gmail extension for Pardot Chrome and Firefox works the same way. Just like sending emails out of ...
Marketing Automation: Salesforce.com and Marketing Automation Episode 2
Marketing automation has been around for a few years now, but only until recently has other companies understood the true value of it. ExactTarget saw this value when it acquired ...
Marketing Automation: Auto What? Episode 1
Welcome to a new series about marketing automation! Now that we are a Pardot partner, we can no longer keep our knowledge to ourselves. So, this series is to share ...
What is Marketing Automation?
Why should I be interested in Marketing Automation? Marketing automation is a critical component to building a healthy revenue engine: use digital automation tools to amplify your marketing message measure ...
