In healthcare the chance for a positive outcome improves dramatically when you have all the facts. In principle that sounds simple, right? Yet in many cases healthcare professionals are left wanting more because acquiring all of the data they need is seemingly impossible.
“Seemingly” is the keyword here, but we’ll come back to that in a moment.
As technology has developed, healthcare teams have utilized it to gather data — swarms and swarms of data. Systems are overflowing with patient data arriving from medical devices, records, patient responses and even wearables. Different channels delivering information to different locations. The potential is there to know everything about a patient; you just have to be able to find it.
Collecting data to a single location
Healthcare professionals are not alone in their struggles to transition from simply collecting as much data as possible to categorizing and utilizing that data effectively. Corporate marketing and sales teams face similar obstacles and have turned to customer relationship management (CRM) systems — like Salesforce — to create a single point of truth for their data. It is a place where it can be cataloged, updated and utilized efficiently by everyone who needs it, and today CRM systems are nearly mandatory in companies of all sizes.
And while it took a little extra time, healthcare professionals now have the same opportunity.
In 2015 Salesforce launched Health Cloud, a healthcare-focused system that carries the same positive benefits of traditional Salesforce into the healthcare space — particularly the ability to collect data from several different sources and return it all to a single location to the benefit of healthcare teams and patients.
Salesforce Health Cloud also brings together the often-siloed world of healthcare software — including electronic health record (EHR) programs — and encourages open communication across multiple channels, making data easier to acquire and compare. In addition, its automated capabilities allow team members to delegate lesser tasks to the system while focusing on more important objects such as in-person patient care.
Empowering patients to support the overall journey
In addition to simplifying the data-gathering process for healthcare providers, EHR systems like Salesforce Health Cloud also make engaging with patients easier by opening up channels that communicate with patients on their terms. This gives the patient more power and insight into their own care along with a feeling of empowerment as they take steps to improve their condition.
The road to recovery was always there, and EHR systems help patients to see it.
Text message reminders, for example, reduce instances of missed appointments, and healthcare apps allow patients to easily view their healthcare plan as well as other resources that may provide background on their treatment and condition. In addition, the system also supports telemedicine efforts, allowing healthcare professionals and their patients to connect face-to-face no matter where both parties are located, all of which greatly improves the possibility of the positive outcomes everyone in the healthcare space is striving for.
To learn more about Salesforce Health Cloud and how Redpath can help you implement this technology into your organization, contact us today.