Customer experience is not synonymous with customer service. It is the feeling created when a customer interacts with each part of your business. It is obvious to say that companies that make customer experience a priority, retain more customers.
New insights from Forrester Research found that leaders in customer experience also outperformed in revenue growth, highlighting that organizations need to make customer experience a focal point for the entire organization.
This event is tailored for leadership of all functional areas from marketing to sales, IT and service. We want to take you through a journey of customer experience and how it can be tracked, managed, and enabled through technology. We will walk through common questions such as:
- Who is responsible for leading customer experience?
- What measures do you use to track customer experience and what are the pitfalls?
- Where do you start?
- Why should you pay attention, why make this a higher priority?
- How do high performing customer experience companies get ahead?
You will also hear about a recent customer and discover the tools and strategies they used to use customer experience as a competitive advantage and drive revenue growth.