Adding healthcare to our capabilities

We want to prove to the healthcare and life sciences industry that security and agility are not mutually exclusive. We believe CRM can play an important role in helping individual teams leverage their data, speed up productivity, and provide deeper analytics. Our team of consultants have made healthcare a core capability of Redpath.

In the last couple of years, we’ve observed many organizations in the healthcare and life sciences world come face to face with many technical challenges with implementing cloud technology. Traditionally, providers, payers, and other related companies have used on-premise solutions. Introducing cloud technology has created the need for hybrid integration models that support both highly secure environments while taking advantage of the agile nature found in the cloud.

Take for example a marketing team at a provider. They send out regular publications to their audiences, but they often do not own the data nor have direct access to it. Typically, a request is made to the internal IT teams to export the data. The IT team will export the data, scrub sensitive information, and send the data to the marketing team. This request may have not taken much effort, but by the time the marketing team receives their data, it is already out of date. The real impact is that marketing has to follow this process for every email, letter, or event. This slows the team’s ability to execute timely and be more proactive.

A solution exists that allows the organization to keep their on-premise systems. By creating a secure super highway that integrates a cloud CRM with their EHR system or other on-premise system, the organization can pre-approve data access to each of the internal teams while keeping PII (personally identifiable information) hidden.

With Salesforce’s support for the healthcare and life sciences industry with Salesforce Shield and the Salesforce Health Cloud, it is easy for the industry to take advantage of the agility found in cloud CRM technology and maintain high levels of security. Learn more about how we can help your organization and get in touch with us.